Brand Foundations
Mission, Vision and Values

Style Sheet

This page brings together the core elements that guide how we share the Royal St. George’s College story.

Here you will find our Mission and Vision, Key Messages, and Elevator Pitches. Together, they ensure clarity and consistency in how we communicate who we are, what we stand for, and the value of an RSGC education.
Visual Identity
Logos

School Logos

Athletics Logos

Colours

Fonts

Imagery

To protect the integrity of our brand, please choose the correct logo file format for your specific application. Using the appropriate file ensures the logo appears sharp, balanced, and true to our approved colours across all platforms.
Brand Applications

Visual Identity

Imagery

Photography

General student life and facility imagery should be playful, warm, candid, and rich with student life. We highlight boys’ learning by showing active engagement with concepts, peers, teachers, and mentors.

Avoid depicting students using phones in any setting, and show laptops only when necessary.

Students featured in publications should wear the uniform properly: shirts tucked in, uniform elements crisp and clean, and top buttons done up. When students are shown in more casual dress, avoid logos or slogans other than our own.

We choose to show the full breadth of our community, cognizant that photos depict Georgians in all their diversity, interest, and engagement.

Graphic Elements

Some elements of the logo and crest can be used to signal our identity and connect material to our brand identity: the maple leaf, chevrons, harp, and the shield shape/outline.